Hot Wheels — Track Creator Showdown
Custom Album for Mattel. Produced by Kickstart Entertainment and Bentonville Studios
Music for: a world of Excitement, Intensity, Curiosity, and Fun!
The Challenge
Track Creator Showdown is built around creativity, competition, speed, and experimentation. Each episode brings a new challenge, with teams racing to build and complete their Hot Wheels tracks under pressure.
The music needed to capture that energy while creating a distinct musical identity for the series—without an existing musical reference to build from.
The Approach
There was no musical blueprint. So we built one.
Every track was written from scratch to establish the sound of Track Creator Showdown.
We developed a collection of energetic themes, rhythms, and textures that could move between high-speed competition, playful experimentation, and the unexpected moments that make the show work. Rather than writing isolated cues, we built a cohesive album that could be shaped and rearranged in the edit.
The Sound
Select samples from the album
In Context
The Client Perspective
“I was new to the Edit/Score approach, but I'm a convert. Building the musicscape of our series from the ground up with Amos was a true creative collaboration: he was not only responsive to our needs and suggestions, but also additive in all the best ways, bringing in ideas we never could have imagined.”
— Joel Rubin, Director, Mattel
Outcome
The finished album gave Track Creator Showdown a cohesive sonic world designed specifically for the series, while providing the flexibility to follow each episode's unique challenges and pace.
From the first track to the final edit, the music was built to feel like it belonged to the world of Hot Wheels.